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About AthleteFC

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OUR STORY AND MISSION

From the sports world, for the sport world

Our mission is to revolutionize sports engagement by creating deeper emotional fan connections that inspire a lifelong passion for your club and drive revenue.

Founded in 2021 by former Swedish National Team rowers Julian Abuzeni and Hugo Nerud, AthleteFC began as network of Olympic athletes coaching and mentoring youth athletes.

Today, we've grown into a platform dedicated to strengthening connections digitally between sports clubs, athletes, fans and sponsors around the world.

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Meet the team behind AthleteFC

Hugo Nerud

Hugo Nerud

Co-founder

Julian Abuzeni

Julian Abuzeni

Co-founder

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OUR VALUES

Foster  connections between athletes, fans and sponsors

Our values are at the foundation of the connections we create. We believe in authenticity, teamwork and positive impact of our actions in sports and the community.

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Authenticity

We believe in building trust between athletes, fans, and sponsors through genuine interactions

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Innovation

We are always looking for new ways to bring the club's stakeholders together in sports.

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Collaboration

We believe success comes from involvement of all relevant stakeholders.

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Impact

Our commitment is to create positive, lasting initiatives in sports and communities.

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Frequently asked questions

What is the AthleteFC tool?

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AthleteFC s the ultimate tool for capturing your fans' attention. We make it easy for your athletes to create personalized, short-form videos that speak directly to fans. By blending authenticity with shareability, AthleteFC helps you build loyalty, drive engagement, and tap into new revenue streams—all while making content creation seamless for your team.

How can AthleteFC benefit my club?

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AthleteFC is designed to engage today’s digital-first fans. Our tool makes it simple for your club connect with fans through personalized video content sent by email and SMS. Whether you’re looking to boost match attendance, promote merchandise, or celebrate milestones, AthleteFC is there to reach your fans in an easy, authentic, and engaging way.

How does the AthleteFC work?

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AthleteFC enables your athletes to create short-form, personalized videos that resonate with your audiences. Our tool simplifies the entire process—embedding videos into branded templates and delivering them directly to fans across multiple platforms, including e-mail and SMS. It’s a streamlined way to connect with fans, in a personalized way, where they are.

How can you reach fans with AthleteFC?

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Your audiences can be reached in any way you can think of!  From emails to within your club’s app—making it easy for them to enjoy the experience. With every video delivered straight to them, fans can instantly connect with your club, making every interaction measurable, meaningful, and memorable.

Ready to get started?

Join leading sports clubs worldwide working with AthleteFC to drive revenue and build stronger fan relationships.

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