Home / About us

About AthleteFC

At AthleteFC, we're redefining the fan experience by bringing athletes and fans closer through short-form, authentic vídeo content.

book

OUR STORY AND MISSION

From the sports world, for the sport world

Our mission is simple: to create lasting, genuine connections that extend beyond the in-person experience and build vibrant, loyal fan communities.

Founded in 2021 by former Swedish National Team rowers Julian Abuzeni and Hugo Nerud, AthleteFC began as network of elite athletes sharing their expertise with youth athletes.

Today, we've grown into a platform dedicated to strengthening relationships between sports clubs, athletes, fans and sponsors around the world.

Sport World

Meet the team behind AthleteFC

Hugo Nerud

Hugo Nerud

Co-founder

Julian Abuzeni

Julian Abuzeni

Co-founder

Linkedln
medal star

OUR VALUES

Foster authetic connections between athletes, fans and sponsors

Our values are at the foundation of the connections we create. We believe in authenticity, teamwork and positive impact of our actions in sports and the community.

AFC

01

Authenticity

We value genuine connections between athletes, supporters and sponsors.

blur
AFC

02

Innovation

We are always looking for new ways to bring people together in sports.

blur
AFC

03

Collaboration

We believe success comes form working together with all partners.

blur
AFC

04

Impact

Our commitment is to create positive, lasting changes in sports and communities.

blur

Frequently asked questions

What is the AthleteFC tool?

x

AthleteFC s the ultimate tool for capturing Gen Z’s attention. We make it easy for your athletes to create personalized, short-form videos that speak directly to fans. By blending authenticity with shareability, AthleteFC helps you build loyalty, drive engagement, and tap into new revenue streams—all while making content creation seamless for your team.

How can AthleteFC benefit my club?

x

AthleteFC is designed to engage today’s digital-first fans. Our tool lets your club connect with Gen Z through personalized video content that feels authentic and shareable. Whether you’re looking to boost match attendance, increase spending, or engage younger fans, AthleteFC strengthens fan loyalty in an easy, effective, and innovative way.

How does the AthleteFC work?

x

AthleteFC enables your athletes to create short-form, personalized videos that resonate with Gen Z fans. Our tool automates the entire process—embedding videos into branded templates and delivering them directly to fans across multiple platforms, including e-mail and SMS. It’s a streamlined way to connect with fans where they are.

How can you reach fans with AthleteFC?

x

Gen Z fans are reached in any way you can think of!  From emails to within your club’s app—making it easy for them to enjoy the experience. With every video delivered straight to them, fans can instantly connect with your club, making every interaction measurable, meaningful, and memorable.

Elevate your game

We build strong fan connections, so you can lead the digital era.

Start today